In today’s world of unabashed marketing and advertising, the truth of our uniqueness has become the first casualty. If each one of us is a unique being (and I have no doubt about that) how can the same diet and lifestyle be good for all of us? Thousands of years ago, our rishi-munis knew that one person’s food is another person’s poison. They also knew that the cause of all our problems is pragyaparadha, crime against wisdom, or insult of our inherent intelligence. We insult our intelligence when we believe in ‘one shoe-fits-all’ solutions. Ayurveda is designed for those individuals who believe in their uniqueness, and are ready to take responsibility for this uniqueness. Its ultimate purpose is to make every home a happy home – a true haven.